Content marketing tech, small business tools, technical talent & direct traffic

There has been a wide variety of interesting articles that I’ve had the chance to read lately. From some interesting results on what “direct traffic” may actually be to actionable insights that will help you find your next marketing operations executive, the articles below are must reads for any marketer. How the Right Marketing Tech…

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Search source code of any sites with Excel

What is site searching and why do I need it? If you ever find yourself looking at a list of URLs and are contemplating doing anything that involves copying and pasting each one into a browser and looking at the corresponding website, you are probably looking at something that could be automated. To that end,…

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Humor, distribution, and going viral on LinkedIn

At 261 LinkedIn connections, I’m hardly a power-user; but I still find it to be one of the most interesting social networks, especially from a professional/business perspective. Over the past 6 months, I’ve tried publishing updates to Linked in around once or twice a day. The second most viewed/shared content A few months back I…

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Correlation and causation: Why testing is important

Correlation and causation is touchy subject for mathematicians and marketers alike. Despite what every person passionate about anything would like you to think, just because two sets of data are correlated it does not mean one caused the other. There may be a link, or they may be just co-incidental. As a marketer, you do…

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Visual Basic & div tags Part 2- How to scrape data off of webpages

This post is includes the second half of the scripting required for the web-scraping project described in last weeks post. With a completed list of the blog post and their corresponding URLS, the next step is to code a scraper that will visit each page, search out the blog content and any relevant tags then…

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Visual Basic & div tags Part 1- How to scrape data off of webpages

At Balihoo, we recently encountered a problem. We needed to extract all the text and formatting from past blog posts we had written, but our service provider didn’t have a tool to do that. Since there were over 600 posts, this isn’t the kind of project you want to do by hand. With a bit…

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