I love what the marketing team at Dollar Shave Club does: I’ve always found their messages to be that perfect blend of witty and meaningful. A few weeks back, my wife said she wanted to get a subscription to the Dollar Shave Club as well. Since I had always thought of them as a “men’s…
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This email landed in my inbox the other day: From: *@gmail is unacceptable There is no reason to have any kind of business email come from a gmail account. Even a single-person business can get URL and server space for as little as $100 a year. If you have a gmail/hotmail/yahoo/aol address no one will…
Read MoreAround 6 o’clock last night the multi-level marketing salesperson we had spoke with a few weeks ago showed up. While we didn’t end up buying the vacuum she was selling, I did get a fun “free gift” and a lot of great marketing insights. If this pitch can sell a $200 vacuum for $2500, what…
Read MoreI recently received an email from a video marketing platform called Vidyard. Ultimately we are soon going to be customers of theirs because they offer a product that we need we would never have known that had they not marketed their product in a way that caught my eye. Success #1- Making it through spam…
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