Dollar Shave Club’s lesson on Buyer Personas

I love what the marketing team at Dollar Shave Club does: I’ve always found their messages to be that perfect blend of witty and meaningful. A few weeks back, my wife said she wanted to get a subscription to the Dollar Shave Club as well. Since I had always thought of them as a “men’s…

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6 marketing lessons from a multi-level marketing scheme

Around 6 o’clock last night the multi-level marketing salesperson we had spoke with a few weeks ago showed up. While we didn’t end up buying the vacuum she was selling, I did get a fun “free gift” and a lot of great marketing insights. If this pitch can sell a $200 vacuum for $2500, what…

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