This week I ran across a few articles of interest to marketers. If you have any suggestions of blogs or articles I should cover next week, be sure to email me!
This article by JD Waldow is full of email tips for mobile. As more customers use mobile devices to access their email, are you making the most of their experience?
The nerd in me loves this sort of article. Using math to spot twitter bots based off of post timing and frequency among other things. Can human subconsciously spot this behavior? Could using a live person’s tweets as a seed for your company’s tweet timing be better? The research opens up some interesting ideas.
The Eloqua blog released this article summarizing big-picture tips for your marketing pipeline. I loved how they defined lead nurture: “Nurturing is a set of content matched to your target’s buyer persona, buying process, and buying stage.”