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Scrape webpage data using Excel & VBA

Alden DaleMarketing TipsData, data scraping, Excel, HTML, site code, VBA, visual basic, web page scraping2 Comments

This post is going to get a bit technical- If you’re just looking for a quick tool to scrape data off pages and you’re not trying to set up the code yourself, I’d recommend this post: Search source code of any sites with Excel. You can just download the completed VBA file, and get some…

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3 Data Challenges that are Limiting your Automation Platform

Alden DaleWorthy Readsautomation, Balihoo, Data, data cleaning, data cleansing, dedupe, deduping, marketing, Marketing Automation, string matchLeave a comment

Brief discussion of Three Data Challenges That Could Be Limiting You From Getting the Most Out of Your Marketing Automation Platform that over on the Balihoo blog.

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Graphing dual scaled data in Excel to show correlation

Alden DaleMarketing TipsData, Excel, ReportingLeave a comment

When reporting on data that has dramatically different scales but is correlated, it can sometimes be difficult to easily create visual charts that are meaningful. For example, you might have a marketing spend in the thousands of dollars per quarter for a program that generates significantly less than 100 leads per quarter. To visualize if…

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Statistical Significance for Marketers- How to know what works

Alden DaleMarketing TipsData, Excel, Reporting2 Comments

In an ideal world, a marketer sends out 2 versions of an email, the first email is opened 58% of the time and the other only 2% of the time. It’s fairly easy to figure out that, almost regardless to sample size, the first email simply was superior to the second. But what about when…

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