Marketo Summit 2017 is just around the corner. I’ve had a few different clients and friends ask me what sessions I will be attending, so I’ve put this together as a quick guide! One big caveat: There are a lot of great sessions this year, and just because I didn’t put one on my list…
Read MoreI recently received an email from a video marketing platform called Vidyard. Ultimately we are soon going to be customers of theirs because they offer a product that we need we would never have known that had they not marketed their product in a way that caught my eye. Success #1- Making it through spam…
Read MoreHere at Balihoo I recently developed a content or resource recommendation system that allows our website to dynamically feed recommendations to every visitor of our site. When setting up automated coding to nurture our current leads, we realized we had far too many content pieces, and we were guiding users down too many different paths.…
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