I recently was replying to a thread on a marketing Reddit I follow all about how to get into digital marketing. There was a lot of interest in blogs I follow, and suggested tools; after sending out the fifth private message with a giant list of text, I decided to make a quick post instead.…
Read MoreRetargeting is powerful paid channel that can drive lots of pipeline growth. Being able to serve specific ad campaigns to prospects who have already engaged with your brand is the stuff that David Ogilvy dreamed of 40 years ago. What retargeting filters do you have, and what should you be using? But if you’re just…
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Some people just don’t like advertising I understand everyone isn’t like me. I don’t hate ads. I actually like advertising (well, good advertising) but it probably comes with the job. If you’re reading this, you’re probably in a similar position- but a good chunk of the population think they hate what we do. Advertising can…
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Marketo Summit 2017 is just around the corner. I’ve had a few different clients and friends ask me what sessions I will be attending, so I’ve put this together as a quick guide! One big caveat: There are a lot of great sessions this year, and just because I didn’t put one on my list…
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ABM is the latest rage and a lot of companies are spending time looking at their ABM targeting strategy to determine which companies to go target. However, a major part of a successful ABM campaign is not just targeting the right company, but also getting the marketing into the right hands at that company. Who…
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If you’re not A/B testing, you’re missing out. If you still don’t have methods for introducing variations and tracking the result on subsequent conversions, this article isn’t for you. I’m talking to the people the already A/B test, and especially those that A/B test a lot. If you subscribe to WhichTestWon.com, you’re the one I’m talking…
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There can be a lot of value to doing industry survey marketing, both for generating content and for generating quality leads. A well run survey marketing campaign is going to do a great job at both of these things however, it can be a challenge to get people to respond to questionnaires. Shorter surveys often…
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Below is the code for a quick, easy custom Excel function to remove HTML tags and code from a string. This function can be used directly in a sheet, or be called from within VBA. Examples The function will strip complete html tags or if the string has a partial tag (starts with a tag…
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I love what the marketing team at Dollar Shave Club does: I’ve always found their messages to be that perfect blend of witty and meaningful. A few weeks back, my wife said she wanted to get a subscription to the Dollar Shave Club as well. Since I had always thought of them as a “men’s…
Read MoreThis post is going to get a bit technical- If you’re just looking for a quick tool to scrape data off pages and you’re not trying to set up the code yourself, I’d recommend this post: Search source code of any sites with Excel. You can just download the completed VBA file, and get some…
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