I recently was replying to a thread on a marketing Reddit I follow all about how to get into digital marketing. There was a lot of interest in blogs I follow, and suggested tools; after sending out the fifth private message with a giant list of text, I decided to make a quick post instead.…
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Some people just don’t like advertising I understand everyone isn’t like me. I don’t hate ads. I actually like advertising (well, good advertising) but it probably comes with the job. If you’re reading this, you’re probably in a similar position- but a good chunk of the population think they hate what we do. Advertising can…
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ABM is the latest rage and a lot of companies are spending time looking at their ABM targeting strategy to determine which companies to go target. However, a major part of a successful ABM campaign is not just targeting the right company, but also getting the marketing into the right hands at that company. Who…
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If you’re not A/B testing, you’re missing out. If you still don’t have methods for introducing variations and tracking the result on subsequent conversions, this article isn’t for you. I’m talking to the people the already A/B test, and especially those that A/B test a lot. If you subscribe to WhichTestWon.com, you’re the one I’m talking…
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Below is the code for a quick, easy custom Excel function to remove HTML tags and code from a string. This function can be used directly in a sheet, or be called from within VBA. Examples The function will strip complete html tags or if the string has a partial tag (starts with a tag…
Read MoreThis post is going to get a bit technical- If you’re just looking for a quick tool to scrape data off pages and you’re not trying to set up the code yourself, I’d recommend this post: Search source code of any sites with Excel. You can just download the completed VBA file, and get some…
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What is site searching and why do I need it? If you ever find yourself looking at a list of URLs and are contemplating doing anything that involves copying and pasting each one into a browser and looking at the corresponding website, you are probably looking at something that could be automated. To that end,…
Read MoreAt 261 LinkedIn connections, I’m hardly a power-user; but I still find it to be one of the most interesting social networks, especially from a professional/business perspective. Over the past 6 months, I’ve tried publishing updates to Linked in around once or twice a day. The second most viewed/shared content A few months back I…
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The problem: Needing to download hundreds of images instantly At Balihoo we are changing providers for our blogging platform, and one of the challenges that came up was how to extract all the images (Over 600) we had uploaded to our existing software without having a built-in tool for pulling them off the server. While…
Read MoreCorrelation and causation is touchy subject for mathematicians and marketers alike. Despite what every person passionate about anything would like you to think, just because two sets of data are correlated it does not mean one caused the other. There may be a link, or they may be just co-incidental. As a marketer, you do…
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