There has been a wide variety of interesting articles that I’ve had the chance to read lately. From some interesting results on what “direct traffic” may actually be to actionable insights that will help you find your next marketing operations executive, the articles below are must reads for any marketer. How the Right Marketing Tech…
Read MoreBrief discussion of Three Data Challenges That Could Be Limiting You From Getting the Most Out of Your Marketing Automation Platform that over on the Balihoo blog.
Read MoreHere at Balihoo I recently developed a content or resource recommendation system that allows our website to dynamically feed recommendations to every visitor of our site. When setting up automated coding to nurture our current leads, we realized we had far too many content pieces, and we were guiding users down too many different paths.…
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