ABM is the latest rage and a lot of companies are spending time looking at their ABM targeting strategy to determine which companies to go target. However, a major part of a successful ABM campaign is not just targeting the right company, but also getting the marketing into the right hands at that company. Who…
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I love what the marketing team at Dollar Shave Club does: I’ve always found their messages to be that perfect blend of witty and meaningful. A few weeks back, my wife said she wanted to get a subscription to the Dollar Shave Club as well. Since I had always thought of them as a “men’s…
Read MoreThere has been a wide variety of interesting articles that I’ve had the chance to read lately. From some interesting results on what “direct traffic” may actually be to actionable insights that will help you find your next marketing operations executive, the articles below are must reads for any marketer. How the Right Marketing Tech…
Read MoreBrief discussion of Three Data Challenges That Could Be Limiting You From Getting the Most Out of Your Marketing Automation Platform that over on the Balihoo blog.
Read MoreHead on over to the Balihoo blog to read my latest post on Marketing Technology Tactics here. Let me know any thoughts below in the comments!
Read MoreWhile I usually try to post less articles, but I couldn’t help it this week, there is just too much I want to share. This afternoon grab a cold one and spend a few minutes reading through these great posts! Why “Simple” Websites Are Scientifically Better I’m always a sucker for case studies and examples,…
Read MoreAround 6 o’clock last night the multi-level marketing salesperson we had spoke with a few weeks ago showed up. While we didn’t end up buying the vacuum she was selling, I did get a fun “free gift” and a lot of great marketing insights. If this pitch can sell a $200 vacuum for $2500, what…
Read MoreI recently received an email from a video marketing platform called Vidyard. Ultimately we are soon going to be customers of theirs because they offer a product that we need we would never have known that had they not marketed their product in a way that caught my eye. Success #1- Making it through spam…
Read MoreFor those who didn’t catch the interviews on Jimmy Kimmel a few weeks back, take a couple minutes to watch this video. While admittedly conducting interviews on the streets of Hollywood is hardly the best way to conduct market research, Jimmy Kimmel has pointed out something out that all marketers should take note of: All…
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